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1. Shelf Presence The size of a standing pouch directly impacts its visibility on retail shelves. Larger pouches tend to attract more attention, but they must be balanced with product volume to ensure they are not perceived as wasteful. Conversely, smaller pouches can appeal to consumers looking for convenience or smaller portion sizes.

- Food and Beverages Commonly used for snacks, granola, coffee, and dried fruits, these pouches maintain the freshness and flavor of food products. Liquid pouches for beverages have also gained traction.

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